Gather information about them, including the social networks they use, the size of their following, how often they post and what their engagement numbers are like.Choose the top 3-5 competitors to benchmark your efforts against.Once you’ve identified your top competitors: Check out the other brands your audience follows on social media and note the most similar to your company. If your business is not local, you can use search terms that best describe your industry. Use Google to search for key phrases relating to what you do. If you’re not sure who’s your competition, here are a few strategies to incorporate during your research: Find Your Competitorsįor this part of your Facebook analysis, there are three kinds of posts that you’ll want to scrutinize for insights: posts related to your industry, your competitors’ posts and your own posts. The Facebook Insights data attached to your Facebook Business Page will provide you with a wealth of information, but it’s a good idea to start your Facebook analysis by looking at your competitors. In this section, we’ll walk through a 6-step process you can use to analyze Facebook page data and competitors along with how to use those insights to improve channel performance.

How to interpret your Facebook analytics data

Explore your brand’s Facebook analytics data.

4 Facebook analytics tools you can still use.

How to interpret your Facebook analytics data.Here’s a step-by-step guide on how to conduct a deep Facebook analysis now that native Facebook Analytics was sunset. While Facebook discontinued Facebook Analytics on June 20, 2021, you can still get the marketing analytics you need using other tools.

Facebook is a preferred social network by marketers, not only because of the sheer number of users represented but also because of its analytics capabilities.

Download mentions facebook page